Week 1.4

Welcome back or if you are new welcome to THE blog about Tesla.
This week is about Business Marketing of Tesla.

Maybe most of you think Tesla is mostly sold to consumer but that is not true. 40 to 50% of all the Tesla model S cars around the world are Business leased cars. Tesla often used as Taxi car. For example, the Dutch company Schipholtaxi has 96 Tesla. In those two cases you speak of a reseller market.

The Tesla model S is not really adapted to the business markets. But because it is an electric car. It has tax advantage in a lot of countries. That why Tesla is used as a business car so often.

Tesla or mostly bought to replace the old business car. In marketing terms that is modified rebuy purchase

The buying center of the Tesla model S is most likely the one who is driver the car. As leasing of a Tesla start with a €1.092 a month (in the Nederland’s) (Leaseplan, n.d.)

Buying process of a Tesla model S

- Problem recognition

- Requirements and wishes

- Compare brands and models.

- Make a decision after comparing the brands.

- Select a way to order and pay the Tesla model S

Because lot of governments are stimulating electric cars there is fiscal advantage for businesses to invest in electric cars. This leads to a growing demand for the Tesla model S. 

Week 1.3

Welcome back to THE Tesla blog.

Who drives a Tesla?!
A tesla is quite a special car. So who is driving a tesla. Most of the Tesla driver are successful business people who are. tech and green friendly orientated. The majority of the consumers are the us baby boomer so  +50 People. Yes like most of the time Tesla is mostly bought by males.
A Tesla model S big enough to ride with your family or friends so most of the Tesla drivers are:
-              Middle-aged married (with or without children)
-              Older married
-              Older not married

1.    What goes to their mind when they buy a Tesla.
As it is almost a 100.000-dollar car it is abuse that it is a well proposed purchase. The biggest factors of the consumers are:
-      Emission free driving
-      Brand image
-      Mileage range
-      Style
-      Price
-      Performance.

The attidude scale of Tesla
Develop an attitude scale with which you will be able to measure consumers’ attitudes towards your product.

Attribute      Importance   Brand Evaluation    Importance x Br Eval

                                                               A    B    C                    A    B    C    

Comfort                              4*             1** 5     4                  4   20   16    

Looks                                  4               3    4     4                  12  16   16    

Price                                    3               1    3     5                   3      9   15 

Co2 emission                      4               3    4     4                  12   16   16    

Driving experience             4               5    4     3                  20  16  12  

     Weighted Sum                                                                  51  77  75  

     *1=Unimportant…5=Very Important

    **1=Unsatisfactory…5=Very Satisfactory

A= Tesla Roadster
B= Tesla Model S
C= Tesla model X




 

week 1.2

Welcome back on the Tesla blog.

Tesla mission recently changed from. To speed up the process of sustainable transport with the mass producing electric powered cars. To their new mission:  To speed up the process of sustainable transport with the mass producing sustainable energy powered cars. So they left the word electric out. So that properly means that Tesla is not only focusing on electric powered cars anymore but as well on other sustainable energy!

A new huge competitor for Tesla?!


The biggest competitors of Tesla are the entry-luxury sedan gasoline powered cars. The Biggest competitors in the entry-luxury cars are the BMW 3 and 4 series, Cadillac ATS, Jaguar XE, Mercedes-Benz C – class, Audi A4, Volkswagen CC and the Volvo S60.

The biggest competitors in full Electric powered vehicles are the Honda Clarity, Toyota Mirai, BMW i8, Cadillac ELR, Mercedes Benz SLS AMG E-Cel, Porsche Mission E, Rimac one and Audi R8 E-tron

But now the new competitor for Telsa is LeEco! LeEco is a smartphone and smart television brand. They announced in May 2016 that they will start to make affordable full electric car. Their plan is to make a self-driving electric car which is affordable for normal consumers.

For now Tesla is doing great!
Tesla is not only the most sold electric vehicle but the Tesla Model is the most sold entry-luxury sedan in the US in 2015. So an electric entry-luxury sedan is the most sold entry-luxury sedan in the US so that’s looks promising! We will see what the new model 3 will do!

So the differential advantages of Tesla!
It was the first NOT boring electric car. The Tesla is ridiculously fast! The model S P90D acceleration from 0-60 miles per hour in just 2.8 seconds! Yes that is the fastest four door car in the world! A modern F1 car takes about 2.5 second to go form 0 to  0-60 miles per hour The Ferrari FXX Ezno 0 to 60 miles per hour is 2.8 sec!

So you don’t want to drive yourself? Buy a Tesla!
Tesla has one of the most advanced semi-Autonomous system there is.
Oke you still have to have your hand on your wheel and you are responsible if something goes wrong not Tesla.

Why does Tesla grow so fast.
Tesla is growing really fast  they grow by developing new products with innovating technologies. If you look at the Ansoff Matrix, Tesla’s growth strategy will be Product development.

Week  1.1       Introduction of the company and the product    

1.     

Which product have you chosen and why?
I have chosen for Tesla because I’m a car fanatic. I choose Tesla because of his different strategy then most car brands. The fact that they always come with something new makes it a very interesting product for me.  Nowadays there al a couple of electric cars. Most of them are ‘normal’ cars. Tesla was the first one who made an electric sports car for consumers. 

2.     

Which is the producing company of the product? Is this company also owner of the brand name?
The producing company of Tesla is Tesla motors, which is also owner of the brand name Tesla.

3.

 Briefly describe the history and growth of the company that is selling the product.

Tesla was founded in 2003 in Silicon Valley by a group of engineers that wanted to prove that electric cars could be better than gasoline-cars. They wanted to make an electric car with lots of torque, power and zero emissions! Tesla’s first car was launched in 2008 the Tesla Roadster. Tesla sold more than 2,400 Roadsters in more than 30 countries.

Source: http://teslamotorsnews.blogspot.nl/p/tesla-timeline.html

Sales from the last 5 years

2010- 600 vehicles/year, Tesla Roadster, EV conversion of Lotus sports cars

2012-2013: 20,000+ vehicles per year, Tesla Model S, initial production of wholly-designed-manufactured car

2015 50,000+ vehicles per year, Tesla Model S, began Model X, both wholly designed-manufactured-cars

* In the years 2011/2014 they did not launch or sale a new car

Forecast

2016-2017: 80,000+ vehicles per year, ditto on vehicles, over 10,000 Power Walls and additional other energy storage sales

2017: Over 100K Model S/X and 100-200K Tesla Model 3 production during year, plus Power Wall and other Tesla Energy sales

2018: 100-150K Model S/X, 300-400K Tesla Model 3, plus Power Wall and other Tesla Energy sales

2020: 1 Million vehicles/year, plus Power Wall and other Tesla Energy sales

* https://longtailpipe.com/2016/05/04/tesla-motors-goal-500k-vehiclesyear-in-2018-means-an-insane-growth-rate/

4.
Which other products are sold by this company?
Tesla has three models for sale
- Model S
- Model X
- Model 3

Tesla sells the Superchargers (B2B only) for the car and wall charger for consumers and car accessories like roof racks and car covers. Tesla also sells upgrades for their cars like carbon fiber kits. Tesla sales Apparel and design clothing as well!

 

They also sell to electric power systems to Daimler for the Smart EV and Mercedes B Class and Mercedes A call. As well the sell electric power systems to Toyota for the RAV4 EV.

Tesla even sells non car related things! Tesla’s sells powerpack as well. A powerpack is a rechargeable battery that stores energy from solar panels or the grid.

References

Herron, D. (2016, May 4). longtailpipe.com. Retrieved from https://longtailpipe.com/2016/05/04/tesla-motors-goal-500k-vehiclesyear-in-2018-means-an-insane-growth-rate/

Tesla. (n.d.). About Tesla | Tesla. Retrieved from https://www.tesla.com/about

About Tesla

Tesla Motors was founded in 2003 by a group of engineers in Silicon Valley. With Tesla Motors they wanted to prove that electric cars could be even better than standard gasoline-powered cars. With instant torque, incredible power, and zero emissions.

The first real production car from Tesla was the Tesla Roadster this was launched in 2008. Accelerating from 0 to 60 mph (97 km/h) in 3.7 seconds and was able to ride

 245 miles (395km) per charge of its lithium ion battery, the Roadster set a new standard for electric cars. Tesla sold more than 2,400 Roadsters, in more than 30 countries

In 2012, Tesla launched Model S, the world’s first premium electric sedan.

Model S has redefined the very concept of a four-door car. With room for seven passengers and more than 64 cubic feet of storage, Model S provides the comfort and utility of a family sedan while achieving the acceleration of a sports car.

In late 2014, Tesla CEO Elon Musk unveiled two dual motor all-wheel drive configurations of Model S. The 85D features a high efficiency motor at the front and rear,  achieving a 0 to 60 mph time of 3.2 seconds  the fastest four-door production car ever made.

Tesla’s Supercharger network provides high speed charging, replenishing half a charge in as little as 20 minutes.

Tesla is not just an automaker, but also a technology and design company with a focus on energy innovation.

Source: www.tesla.com

Source: http://teslamotorsnews.blogspot.nl/p/tesla-timeline.html