Welcome
back or if you are new welcome to THE blog about Tesla.
This week is about Business Marketing of Tesla.
Maybe most of you think Tesla is mostly sold to consumer but that is not true. 40 to 50% of all the Tesla model S cars around the world are Business leased cars. Tesla often used as Taxi car. For example, the Dutch company Schipholtaxi has 96 Tesla. In those two cases you speak of a reseller market.
The Tesla model S is not really adapted to the business markets. But because it is an electric car. It has tax advantage in a lot of countries. That why Tesla is used as a business car so often.
Tesla or mostly bought to replace the old business car. In marketing terms that is modified rebuy purchase
The buying center of the Tesla model S is most likely the one who is driver the car. As leasing of a Tesla start with a €1.092 a month (in the Nederland’s) (Leaseplan, n.d.)
This week is about Business Marketing of Tesla.
Maybe most of you think Tesla is mostly sold to consumer but that is not true. 40 to 50% of all the Tesla model S cars around the world are Business leased cars. Tesla often used as Taxi car. For example, the Dutch company Schipholtaxi has 96 Tesla. In those two cases you speak of a reseller market.
The Tesla model S is not really adapted to the business markets. But because it is an electric car. It has tax advantage in a lot of countries. That why Tesla is used as a business car so often.
Tesla or mostly bought to replace the old business car. In marketing terms that is modified rebuy purchase
The buying center of the Tesla model S is most likely the one who is driver the car. As leasing of a Tesla start with a €1.092 a month (in the Nederland’s) (Leaseplan, n.d.)
Buying
process of a Tesla model S
- Problem
recognition
-
Requirements and wishes
- Compare
brands and models.
- Make a
decision after comparing the brands.
- Select a
way to order and pay the Tesla model S
Because lot of governments are stimulating electric cars there is fiscal advantage for businesses to invest in electric cars. This leads to a growing demand for the Tesla model S.
Because lot of governments are stimulating electric cars there is fiscal advantage for businesses to invest in electric cars. This leads to a growing demand for the Tesla model S.
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