Week  1.1       Introduction of the company and the product    

1.     

Which product have you chosen and why?
I have chosen for Tesla because I’m a car fanatic. I choose Tesla because of his different strategy then most car brands. The fact that they always come with something new makes it a very interesting product for me.  Nowadays there al a couple of electric cars. Most of them are ‘normal’ cars. Tesla was the first one who made an electric sports car for consumers. 

2.     

Which is the producing company of the product? Is this company also owner of the brand name?
The producing company of Tesla is Tesla motors, which is also owner of the brand name Tesla.

3.

 Briefly describe the history and growth of the company that is selling the product.

Tesla was founded in 2003 in Silicon Valley by a group of engineers that wanted to prove that electric cars could be better than gasoline-cars. They wanted to make an electric car with lots of torque, power and zero emissions! Tesla’s first car was launched in 2008 the Tesla Roadster. Tesla sold more than 2,400 Roadsters in more than 30 countries.

Source: http://teslamotorsnews.blogspot.nl/p/tesla-timeline.html

Sales from the last 5 years

2010- 600 vehicles/year, Tesla Roadster, EV conversion of Lotus sports cars

2012-2013: 20,000+ vehicles per year, Tesla Model S, initial production of wholly-designed-manufactured car

2015 50,000+ vehicles per year, Tesla Model S, began Model X, both wholly designed-manufactured-cars

* In the years 2011/2014 they did not launch or sale a new car

Forecast

2016-2017: 80,000+ vehicles per year, ditto on vehicles, over 10,000 Power Walls and additional other energy storage sales

2017: Over 100K Model S/X and 100-200K Tesla Model 3 production during year, plus Power Wall and other Tesla Energy sales

2018: 100-150K Model S/X, 300-400K Tesla Model 3, plus Power Wall and other Tesla Energy sales

2020: 1 Million vehicles/year, plus Power Wall and other Tesla Energy sales

* https://longtailpipe.com/2016/05/04/tesla-motors-goal-500k-vehiclesyear-in-2018-means-an-insane-growth-rate/

4.
Which other products are sold by this company?
Tesla has three models for sale
- Model S
- Model X
- Model 3

Tesla sells the Superchargers (B2B only) for the car and wall charger for consumers and car accessories like roof racks and car covers. Tesla also sells upgrades for their cars like carbon fiber kits. Tesla sales Apparel and design clothing as well!

 

They also sell to electric power systems to Daimler for the Smart EV and Mercedes B Class and Mercedes A call. As well the sell electric power systems to Toyota for the RAV4 EV.

Tesla even sells non car related things! Tesla’s sells powerpack as well. A powerpack is a rechargeable battery that stores energy from solar panels or the grid.

References

Herron, D. (2016, May 4). longtailpipe.com. Retrieved from https://longtailpipe.com/2016/05/04/tesla-motors-goal-500k-vehiclesyear-in-2018-means-an-insane-growth-rate/

Tesla. (n.d.). About Tesla | Tesla. Retrieved from https://www.tesla.com/about